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Our Story

Heavy Guerrilla is a Northwest marketing, strategy and branding consultancy.  Heavy Guerrilla was formed in 2008 by Seattle area marketing professional, Jerry Suhrstedt.  The name Heavy Guerrilla was born out of the “Take it to the street” attitude that Jerry wanted this new marketing agency to have.  The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget. Typically, guerrilla-marketing campaigns are unexpected and unconventional, potentially interactive, and target consumers in unexpected places.   The objective of guerrilla marketing is to create a unique, engaging, and thought-provoking concept to generate buzz, and consequently take advantage of the viral nature of social media.  While Heavy Guerrilla employs guerrilla marketing tactics as part of a client’s marketing plan, this is but one aspect of their arsenal to grow a business.

After spending three years in radio broadcasting as an “on-air” personality in the Seattle market, Jerry launched several startup ventures in the sporting goods and home building markets from 1990 through 2000.  Jerry launched branded products in sporting goods, ventures which were acquired by International public companies.  His 10 years of experience in residential home building launched one of the most successful, production, custom home building companies in the Northwest, ranking 6th Place of Washington’s 100 Fastest Growing Companies for 2006.

For over 20 years, Jerry has attacked his ventures with a very marketing-centric approach.  He has consulted many Northwest companies and worked with them to shore up their marketing & sales strategies, while helping them to deliver substantial growth through “Out-of-the-box” marketing methods.  Over the years of working with companies and launching new products, Jerry saw a need for comprehensive marketing planning, marketing strategies, and some real “out-of-the-box” thinking within Northwest-based startups and high-growth companies.

Jerry says, “I noticed that many companies in the $1 to $20 million annual sales range, were simply wingin’ it.  No marketing plan, no marketing strategy, no nothing, using a strategy that I call the marketing gimmick of the month.  Many companies from 1996 to 2006 were just plain lucky that the economy was strong, and so most of these businesses were successful by virtue of existence.  That strategy no longer works.”

Jerry knew that in order to grow a company or product in 2010, you need to start with a strong marketing plan, a unique marketing strategy, and then you need to have a very compelling product offering that truly fills a need.  Then all of that must be tactically driven, by creating high-impact, compelling visual marketing in the form of sales collateral, web presence, and advertising.

You must truly stand out in the crowd!  This compelling difference is what drives Heavy Guerrilla.

What We Are

Heavy Guerrilla is a Northwest based marketing, strategy and brand consultancy that specializes in driving sales through comprehensive, high impact, compelling, and revolutionary marketing strategies for small to medium sized companies.

Why We Are Different

As a full-service marketing & advertising agency, we have no preconceived or prejudiced ideas as to marketing tactics or strategies.  In other words, we are not slave to a specific advertising medium or way of doing things.  We are slave to one ideal and one only… THE ONE THAT GENERATES THE MOST EFFECTIVE RETURN ON INVESTMENT!  We guide our clients through the marketing maze unbiased, while keeping a holistic approach.  We’re always looking at the big picture.

Many customers ask us, “Hey, can you design a logo for us?”  We say, “How do you know you need a new logo?”.  Literally almost all vendors trying to sell you marketing are trying to get you to spend money on “Tactical” solutions.  You are simply wasting money on “Tactics” if you don’t have a marketing plan and strategy.  Print advertising, radio, tv, internet, pens with your name printed on them, postcards, direct mail, public relations is all tactical marketing.  “WHAT” you say and “HOW” you say it is almost always more important than “WHERE” you say it.  The “WHAT” and “HOW” all comes from your marketing plan and strategy.  We have seen companies secure a full page advertisement in their local newspaper and generate little to no leads because while their ad was substantial in size and cost, their message was lacking.  At Heavy Guerrilla, we will guide you through this process so that when you are ready to generate advertising, pr, or referral tactics, you will know what you are going to say BEFORE you say it.  In other words you will spend less and get more results!

Heavy Guerrilla measures its success through results for our clients.

What We Do

We work with small & medium sized product and service based companies to generate a written, comprehensive, marketing plan.  Then we work with you to formalize a written strategy based around differentiating your company and its products from your competition.

Then we’ll work with you to generate a series of tactics that will drive leads, and traffic to your company.  We help you grow through strategic marketing initiatives leveraging the latest in marketing methods and technologies.  Whether its graphic design, web design, web development, printing, mailing, we bring these capabilities to your company.  By working with one company, this gives your entire marketing program a very consistent, comprehensive approach.  We are your…

“End-to-end, Turn-Key, Outsourced Marketing Department”