Branding is Not Simply a Logo

nike

Branding is one of those zen like sciences.  Those that are good, almost get that way through natural born instinct.  Branding is one of the most important aspects of any real marketing plan and strategy.

You can see what Nike as done with a simple swoosh.  Simple right?  Well stop by one of their corporate Nike stores and you will be engulfed in branding.  From floor to ceiling, and from wall to wall, you are surrounded by all things Nike.  Colors, smells, music, visual and every other sense you can think of, puts you in to a religion we know as Nike.

You don’t have to think too much about branding in one sense, as it has been part of your every being since you were born.  If I describe a big round orange ball, you probably think of 76 service stations.  If anyone brings up the subject of 24 hour convenience stores, then 7-11 might come to mind.

Branding seperates the good from the bad, the quality from the economical and does it without having to even think about it.  At least that is what consumers do.