Author: Leena Rao Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while [...]
Kauffman Labs: Educating the Next Generation of Entrepreneurs
Startup Weekend CEO Marc Nager Featured in Kauffman Thoughtbook 2011
What Do You Do on a Slow News Day?
Do you know how advertising agencies make their money? Most of it comes from commissions they receive from advertising media when they place your ad. So let’s say that they write a radio commercial for you and then turn around and buy you a $10,000 block of ads on one station. The ad agency will [...]
There are two basic ways to make sure that you make good media buys: The first is by asking your customers which media they pay attention to and the second way is by doing a little investigative work.
