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Direct Mail Advertising – 5 Best Practices
Advertising by direct mail offers certain advantages of traditional print advertising (such as magazines). For one thing, direct mail advertising grants you more flexibility and control over your audience targeting. You can select the exact recipients of your direct mail message, whereas with a print ad all you can do is aim for a general [...]
Five Direct-Mail Strategies – Ignore At Your Peril!
If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate – and how blissfully amazing it is when you discover a strategy that breaks the mold and rains cash from the sky. Developing successful direct-mail campaigns isn’t as difficult [...]
How To Tell If An Ad Costs Too Much
People say it all the time: “This advertising costs too much!” They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a 60-second radio commercial on a popular Los [...]
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Should I Advertise on AdWords Content or Search Network?
Advertising on the Content Network vs. Search Network In the last few years Google AdWords has gotten increasingly popular. One of the biggest reasons for this surge in popularity is the wide reach AdWords can help companies achieve. The extensive network of Google-related sites and the lack of a minimum ad spend makes it so [...]
Drip Marketing: Slow and Steady Wins the Customer
Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook | September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or “touches,” with a potential customer. Unlike a leaky faucet, drip marketing is [...]
Frequently Asked Questions
Q: “We do a lot of print advertising in magazines, but simply do not get very many leads. Why is that?” A: “First off, the trend for customers seeking what you are buying is on the internet. Also, your ads may not be created to take advantage of effective advertising design. If your ad [...]