Case Studies

Rollerblade Wheel & Apparel Company

The Situation

Client was launching a line of inline roller skate wheels but needed almost instant credibility among dealers and end users in order to achieve desired sales results in the first 24 months.

The Problem

At the time, inline skaters were very finicky about what products they purchased.  If the new brand was perceived as being too corporate, or the look and style of the brand and product were deemed “corn-ball”, the brand would die a quick death.

Heavy Guerrilla Solution

Skateboard brands are typically on the “bleeding edge” of trendsetters.  Source and retain graphic designers from some of skateboarding’s top 5 brands to develop the client’s image.

The Result

Two rollerblade wheel brands were launched using underground, guerrilla marketing tactics.  As the brand began to filter through word-of-mouth, both brands developed street credibility and were very quickly embraced by trendsetters.  The followers kicked in, and sales doubled 3 years in a row.


 

Production Home Builder

The Situation

An existing production, semi-custom home builder was seeing declining sales.

The Problem

The economy had taken a severe down-turn, and sales were down almost 80% from the previous year.  Their unwritten marketing strategy was almost completely price based.  The client was part of a franchise network of which the parent company in its 14 years of operations, had never produced a written marketing plan.  Their corporate web site had very little web presence.

Heavy Guerrilla Solution

We worked with client to produce a basic marketing plan.  We suggested to get away from the “price” based strategy to more of a “value & differentiation” strategy.  We created a web site specifically for this franchise office, and produced  two squeeze pages and created a comprehensive internet marketing program using Google, and SEO to drive traffic to their sales center.  We also produced a :30 television spot that highlighted their affordability, customer service, and the company’s warranty program.

The Result

Client has seen their weekly lead counts double over 6 months.  Because of the decision to change their marketing strategy, they are seeing higher prospect return loyalty after initial visit.  There is currently a “buzz” in their locale, as well as more solid leads due to television visibility.


 

Restoration & Remodeling

The Situation

A Northwest based company in the restoration, water & fire damage, and mold remediation market was seeing declining sales.

The Problem

Their marketing materials were virtually non-existent.  The company name was a 3 letter acronym for their real name, and was very confusing and didn’t tell their story.  The marketing materials they did have were very poor, had no impact, and didn’t communicate the company’s value.  The client also had a web site that was extremely poor in appearance and was ineffective for generating leads.

Heavy Guerrilla Solution

We convinced the client to change their company name back to their original name.  We then created a brand new fresh, high-impact logo design and corporate identity complete with business cards, letterhead, and envelopes.  We then created a brand new, clean, high-impact web site designed specifically to educate their clients and drive leads.

The Result

While they are in the early stages of their new marketing plan, they have been targeting insurance adjusters to book new work.  Because of their new, national feel identity, they have stepped up their credibility with insurance adjusters and have booked a substantial amount of new business.  Heavy Guerrilla will be working with this client in the coming months with Search Engine Optimzation and Pay-per-click advertising to get their web site 1st page ranking by their major keywords.