Author: Leena Rao Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while [...]
Do you know how advertising agencies make their money? Most of it comes from commissions they receive from advertising media when they place your ad. So let’s say that they write a radio commercial for you and then turn around and buy you a $10,000 block of ads on one station. The ad agency will [...]
There are two basic ways to make sure that you make good media buys: The first is by asking your customers which media they pay attention to and the second way is by doing a little investigative work.
Exit Through the Gift Shop, A Review
Advertising by direct mail offers certain advantages of traditional print advertising (such as magazines). For one thing, direct mail advertising grants you more flexibility and control over your audience targeting. You can select the exact recipients of your direct mail message, whereas with a print ad all you can do is aim for a general [...]
If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate – and how blissfully amazing it is when you discover a strategy that breaks the mold and rains cash from the sky. Developing successful direct-mail campaigns isn’t as difficult [...]
People say it all the time: “This advertising costs too much!” They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a 60-second radio commercial on a popular Los [...]
Advertising on the Content Network vs. Search Network In the last few years Google AdWords has gotten increasingly popular. One of the biggest reasons for this surge in popularity is the wide reach AdWords can help companies achieve. The extensive network of Google-related sites and the lack of a minimum ad spend makes it so [...]
Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook | September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or “touches,” with a potential customer. Unlike a leaky faucet, drip marketing is [...]
