Heavy Guerrilla

How to Deliver an Experience

Designing Obama

[flagallery gid=all name="Gallery" w=550 h=600] Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message. [...]

By Rich Harshaw Everything you’ve ever learned about marketing and advertising is WRONG. Everything you’ve ever heard everything you’ve ever tried, everything you’ve ever done, it’s all WRONG. Hello, my name is Rich Harshaw; I’m the CEO of Y2Marketing, the nation’s leading marketing consulting and fulfillment agency. What I want to do in this series [...]

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a [...]

Image via Wikipedia Branding is one of those zen like sciences.  Those that are good, almost get that way through natural born instinct.  Branding is one of the most important aspects of any real marketing plan and strategy. You can see what Nike as done with a simple swoosh.  Simple right?  Well stop by one [...]