By Gail Martin I’ve talked with a lot of small business owners and solo professionals who either aren’t sure why (or whether) they should be on social media, and with others who have set up accounts and aren’t sure what to do next. Social media, of course, refers to online communities such as Facebook, and [...]
By Merle Copyright © 2009 Back in the days when newsletters first hit the Internet, they were usually published in text format because many email clients did not support HTML email just yet. One of the problems many publishers faced was long URL’s being split in half and not being clickable to the reader. To [...]
That is not to say that you couldn’t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close. I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing? [...]
