Heavy Guerrilla

Advertising by direct mail offers certain advantages of traditional print advertising (such as magazines). For one thing, direct mail advertising grants you more flexibility and control over your audience targeting. You can select the exact recipients of your direct mail message, whereas with a print ad all you can do is aim for a general [...]

If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate – and how blissfully amazing it is when you discover a strategy that breaks the mold and rains cash from the sky. Developing successful direct-mail campaigns isn’t as difficult [...]