By Michael Fleischner | Marketing Expert, Internet Marketing Secrets* If you’re like many people in today’s economy you may be thinking about starting your own business. Any new business needs a website and websites are only good if others can find them. All new website owners quickly find a need to focus on the search [...]
Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
By Gail Martin I’ve talked with a lot of small business owners and solo professionals who either aren’t sure why (or whether) they should be on social media, and with others who have set up accounts and aren’t sure what to do next. Social media, of course, refers to online communities such as Facebook, and [...]
I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]
By Yvonne Meacham Buchanan Press releases are so easy to write that everyone’s writing them. That’s just the problem. Reporters are inundated with press releases. Some good. Some bad. Some they post by the copy machine so everyone in the newsroom can have a good laugh. With the current trend toward electronic submission of press [...]
Image via Wikipedia By Yvonne Meacham Buchanan Wouldn’t it be deadly dull if everything was the same? One type of breath mints: Tic Tacs cinnamon. One flavor of ice cream: pistachio. Variety is the spice of our lives. It’s what makes the eyes twinkle, the taste buds tingle, and the ad guys rich. If every [...]
Image by natekoechley via Flickr Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion [...]
By Merle Copyright © 2009 Back in the days when newsletters first hit the Internet, they were usually published in text format because many email clients did not support HTML email just yet. One of the problems many publishers faced was long URL’s being split in half and not being clickable to the reader. To [...]
Do your clients LOVE YOU? Love you enough to refer a friend or family? Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging
That is not to say that you couldn’t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close. I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing? [...]
