By Yvonne Meacham Buchanan Press releases are so easy to write that everyone’s writing them. That’s just the problem. Reporters are inundated with press releases. Some good. Some bad. Some they post by the copy machine so everyone in the newsroom can have a good laugh. With the current trend toward electronic submission of press [...]
Image via Wikipedia By Yvonne Meacham Buchanan Wouldn’t it be deadly dull if everything was the same? One type of breath mints: Tic Tacs cinnamon. One flavor of ice cream: pistachio. Variety is the spice of our lives. It’s what makes the eyes twinkle, the taste buds tingle, and the ad guys rich. If every [...]
That is not to say that you couldn’t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close. I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing? [...]
