I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]
Do your clients LOVE YOU? Love you enough to refer a friend or family? Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging
That is not to say that you couldn’t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close. I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing? [...]
