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	<title>Heavy Guerrilla</title>
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	<link>http://www.heavygu.com</link>
	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>How Social Media Drives New Business: Six Case Studies</title>
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		<pubDate>Sat, 12 Nov 2011 18:43:43 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>

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		<description><![CDATA[Author: Leena Rao Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while [...]]]></description>
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		<title>How to Deliver an Experience</title>
		<link>http://www.heavygu.com/how-to-deliver-an-experience/</link>
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		<pubDate>Tue, 26 Apr 2011 22:40:48 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[How to Deliver an Experience]]></description>
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		<title>Kauffman Labs: Educating the Next Generation of Entrepreneurs</title>
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		<comments>http://www.heavygu.com/kauffman-labs-educating-the-next-generation-of-entrepreneurs/#comments</comments>
		<pubDate>Sat, 09 Apr 2011 03:20:37 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Weekend]]></category>

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		<description><![CDATA[Kauffman Labs: Educating the Next Generation of Entrepreneurs]]></description>
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		<title>Let&#8217;s Get It Started</title>
		<link>http://www.heavygu.com/lets-get-it-started/</link>
		<comments>http://www.heavygu.com/lets-get-it-started/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 03:44:21 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Weekend]]></category>

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		<description><![CDATA[Let's Get It Started]]></description>
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		<title>Startup Weekend CEO Marc Nager Featured in Kauffman Thoughtbook 2011</title>
		<link>http://www.heavygu.com/startup-weekend-ceo-marc-nager-featured-in-kauffman-thoughtbook-2011/</link>
		<comments>http://www.heavygu.com/startup-weekend-ceo-marc-nager-featured-in-kauffman-thoughtbook-2011/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 23:57:16 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Startup Weekend]]></category>

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		<description><![CDATA[Startup Weekend CEO Marc Nager Featured in Kauffman Thoughtbook 2011]]></description>
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		<title>What Do You Do on a Slow News Day?</title>
		<link>http://www.heavygu.com/what-do-you-do-on-a-slow-news-day/</link>
		<comments>http://www.heavygu.com/what-do-you-do-on-a-slow-news-day/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 15:15:25 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing Tidbits]]></category>

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		<description><![CDATA[What Do You Do on a Slow News Day?]]></description>
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		<title>Over Deliver, Under Promise</title>
		<link>http://www.heavygu.com/over-deliver-under-promise/</link>
		<comments>http://www.heavygu.com/over-deliver-under-promise/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 15:10:03 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing Tidbits]]></category>

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		<description><![CDATA[Over Deliver, Under Promise]]></description>
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		<title>Don&#8217;t Rely On The Opinions Of Advertising Agencies Alone</title>
		<link>http://www.heavygu.com/dont-rely-on-the-opinions-of-advertising-agencies-alone/</link>
		<comments>http://www.heavygu.com/dont-rely-on-the-opinions-of-advertising-agencies-alone/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 04:54:27 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Marketing 101]]></category>

		<guid isPermaLink="false">http://www.heavygu.com/?p=1598</guid>
		<description><![CDATA[Do you know how advertising agencies make their money? Most of it comes from commissions they receive from advertising media when they place your ad. So let&#8217;s say that they write a radio commercial for you and then turn around and buy you a $10,000 block of ads on one station. The ad agency will [...]]]></description>
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		<title>Startup Weekend Olympia 2011</title>
		<link>http://www.heavygu.com/startup-weekend-olympia-2011/</link>
		<comments>http://www.heavygu.com/startup-weekend-olympia-2011/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 23:05:30 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Resources]]></category>

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		<description><![CDATA[Startup Weekend Olympia 2011]]></description>
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		<title>Learn How To Investigate The Media You Buy&#8230;Before You Buy It</title>
		<link>http://www.heavygu.com/learn-how-to-investigate-the-media-you-buy-before-you-buy-it/</link>
		<comments>http://www.heavygu.com/learn-how-to-investigate-the-media-you-buy-before-you-buy-it/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 02:14:14 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Tactics]]></category>

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		<description><![CDATA[There are two basic ways to make sure that you make good media buys: The first is by asking your customers which media they pay attention to and the second way is by doing a little investigative work.]]></description>
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