Heavy Guerrilla Case Statement

Did you know that if you don’t have a clearly defined, written marketing plan… you are wasting money?

For the most part your business runs very well.  You attract clients and provide a product or service as promised.  What you may not know is that your business as well as any company must have a well defined, written marketing plan.  Without one, you are constantly searching for the “marketing gimmick of the month”.  This not only confuses your target market, but also wastes an enormous amount of money.  I see this approach every single day, but the good news is that your competition is probably utilizing this method also.  Now’s your chance to capitalize on their weakness.

Maybe it seems like too much work, but our experience tells us that your marketing plan (foundation) should be what drives everything you do going forward.
A company or new product launch without a marketing plan and associated strategy is like building a house with no foundation.  Sure, you could frame the wooden structure directly on dirt, but throughout the entire building process you will be constantly trying and guessing how to make everything level and square.  Build a strong, level foundation and the rest of the process is easy.

Marketing is very much the same way.  Almost 80% of all businesses do not have a marketing plan which is the solid, level foundation from which to build your business.  They know they need to generate customers, but yet they continually try different strategies, different advertising methods, public relations, etc. etc.  Each week they try something different, each week their marketing efforts have a different message.  Their advertising doesn’t follow tried and true graphic design layouts.  They have their brother-in-law’s kid slap together a web site.  Their web site looks like a 2nd grader put it together… their print ads looking nothing like their web site, their business cards or anything else they have.  Oh sure, they are spending lots of money but they are not getting results.  No consistency in look, message, or product offering.  Most importantly, they have no idea who their ideal client is, and/or what to say if they did know who it was.

The companies that DO have a marketing plan?  The companies that DO know who their “Ideal Client” is?  Well you know who those companies are.  They are the ones that typically “rule-the-roost”!  They are the companies that everyone wants to work for and many times have secured the “lions-share” of the market that you compete in.

Tell your advertising salesperson “Thanks, but no thanks”!

You as well as most companies are bombarded by advertising sales people… right?  Everything from promotional products like pens, key-fobs and calendars to yellow page ads, newspaper ads, and direct-mail.  Lately there is a new breed of salespeople promising you first page listings on Google, Yahoo, and BING.  Ask yourself, “If I do purchase advertising from one of these vendors, What am I going to say in the ad?”  Most likely, the ad salesperson will come up with some slick slogan, headline, or some ad copy they put together and rush it to press so they can get their commission.  What do they know about your business?  What is your target market?  What is your remarkable difference that will compel new customers to flock to your front door?  If any advertising salesperson doesn’t ask you up front, “Do you have a marketing plan & strategy?”, then they are probably only interested in making a commission.  Never put the “Cart Before the Horse”!  And never buy advertising without your road map, your foundation, your marketing plan.

Our fee typically pays for itself.

Heavy Guerrilla not only brings value to your entire company, we typically pay for our services in the first 12 months.  How you may ask?  We are one of the Northwest’s few true marketing and advertising agencies.  We get at the root of your marketing problems and work with you to generate real, foundational strategies that not only have longevity, but truly differentiate your company from the competition!  We’re not driven to sell you advertising just to make a commission, we’re driven by ROI.

While the underlying foundation of our strategies utilize long held, tried and true marketing methods, we also incorporate unconventional tactics to drive new sales, create excitement, and manage your entire marketing process.