What is Public Relations and how does it fit in with Inbound Marketing? Public relations (PR) helps your business stand out amidst the thousands of ads and competing messages your customers see daily. The root of effective public relations is strong communication between you and your customers. According to the Public Relations Society of America (PRSA): Public […]
Search Engine Optimization or also known as SEO is the method of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid, organic search results.
The more traffic you get, the wider your audience and the greater the possibility of converting some of the visitors to customers or fans, depending on the type of website you have.
That is not to say that you couldn’t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close. I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing? […]