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What is Public Relations and how does it fit in with Inbound Marketing?
Public relations (PR) helps your business stand out amidst the thousands of ads and competing messages your customers see daily. The root of effective public relations is strong communication between you and your customers.
According to the Public Relations Society of America (PRSA):
Public Relations (n): is the practice of strategic, two-way communication that builds mutually beneficial relationships between organizations and their publics.
PR identifies what your customers care about and helps you position your business so that you’ll be relevant and seen. Those two things are vital to any business. Public relations helps shape your brand’s reputation so that it’s memorable and touches the hearts of your customers.
Social Media: An aspect of modern PR
The 21st century is the age of modern technology. Everyone is using the internet and research indicates that a significant portion of the world’s population is also using some form of social media. Anyone with a message they want to be seen benefits from using platforms like Facebook, Twitter, Pinterest and YouTube. But how do you know if you’re using social media effectively? Maybe you have a Facebook page, but aren’t seeing any real return on investment?
Heavy Guerrilla’s PR professionals know how to leverage these platforms in a way that will truly capture and keep your customers’ attention.
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