Public Relations Packages

 

woman-megaphoneWhat is Public Relations and how does it fit in with Inbound Marketing?

Public relations (PR) helps your business stand out amidst the thousands of ads and competing messages your customers see daily. The root of effective public relations is strong communication between you and your customers.

PR identifies what your customers care about and helps you position your business so that you’ll be relevant and seen.  Those two things are vital to any business. Public relations helps shape your brand’s reputation so that it’s memorable and touches the hearts of your customers.


 

Public RelationsPublic Relations – Business Starter Pkg – $990 mo

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Period of Service: One quarter (minimum three months).

Included Services:

 

  • Media monitoring - Includes scanning for news coverage that affects your industry and making you aware of opportunities to add to the conversation. On call service for crisis strategy and immediate response included.
  • Social media (SM) planning and implementation - Scheduled monthly posts for Facebook, Twitter and other social media platforms (Pinterest). Includes daily posts, including those that give commentary on relevant news and topics in your industry, highlight industry trends, and increase customer engagement.
  • Detailed media list development and media pitching - List of local and regional publications and journalists that are most likely to get your news to your customers. May include earned and paid coverage or media contacts contributed by Client. All media contacts will remain the owned property of the PR Consultant.
  • One planned pitch with news release - Creative and specific messaging about your latest news sent directly to reputable journalists, bloggers and media outlets who will reach your customers.
  • Three original blog posts - Blog posts written for your personal blog or website or in response to news that’s relevant to your business. All blog posts are provided with strategic/ up-to-date SEO.

Exclusions: price of media databases, printing and other survey/ event materials.


Public RelationsPublic Relations – Business Advanced Pkg – $1,490 mo

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Period of Service: Minimum six months

Included Services:

 

  • Media monitoring - Includes scanning for news coverage that affects your industry and making you aware of opportunities to add to the conversation. Includes development and on-call implementation of crisis strategy.
  • Social media (SM) planning and implementation - Scheduled monthly posts for Facebook, Twitter and other social media platforms (Pinterest, YouTube, etc.). Includes daily posts that engage with your customers, providing commentary on relevant news topics in your industry and following industry trends.
  • Detailed media list development and media pitching - List of local and regional publications and journalists that are most likely to get your news to your customers. May include earned and paid coverage or media contacts contributed by Client. All media contacts will remain the owned property of the PR Consultant.
  • Four planned pitches with news releases - Creative and specific messaging about your latest news sent directly to reputable journalists, bloggers and media outlets who will reach your customers.
  • Four original blog posts - Blog posts written for your personal blog or website or in response to news that’s relevant to your business. All blog posts are provided with strategic/ up-to-date SEO.
  • Opportunities for CSR (Corporate Social Responsibility) and Community   Engagement - Connecting you to nonprofits or philanthropic opportunities in your community that will allow you to extend your generosity and interact with customers. Includes list of philanthropic event ideas, charities to be involved with and ways to promote the CSR you’re already practicing.
  • Award Submissions/ Speaking Engagements - Gain recognition in categories like “the top ten best places to work,” “50 most innovative companies” and other “top” lists. Includes a list of the awards you qualify for and help with the application process and deadlines.

Exclusions: price of media databases, printing and other survey/ event materials.


 

Public RelationsPublic Relations – Business Pro Pkg – $1,990 mo

GET THIS PACKAGE

Period of Service: Minimum six months

Included Services

 

  • Media monitoring - Includes scanning for news coverage that affects your industry and making you aware of opportunities to add to the conversation. On call service for crisis strategy and immediate response included.
  • Survey Development and Analysis - Get help with developing questions in national surveys. Benefits include finding out what your customers want from you and analyzing data to position your key messaging around what your audience wants.
  • Social media (SM) planning and implementation - Scheduled monthly posts for Facebook, Twitter and other social media platforms (Pinterest, YouTube, etc.). Includes daily posts that engage with your customers, providing commentary on relevant news topics in your industry and following industry trends.
  • Detailed media list development and media pitching - List of local and regional publications and journalists that are most likely to get your news to your customers. May include earned and paid coverage or media contacts contributed by Client. All media contacts will remain the owned property of the PR Consultant.
  • Four planned pitches with news releases - Creative and specific messaging about your latest news sent directly to reputable journalists, bloggers and media outlets who will reach your customers.
  • Event strategy and implementation - Four potential events that you could plan yourself, or attend, in order to increase engagement with your customers. Assistance with event implementation will take place up to once per quarter.
  • Eight original blog posts - Blog posts written for your personal blog or website or in response to news that’s relevant to your business. All blog posts are provided with strategic/ up-to-date SEO.
  • Opportunities for CSR (Corporate Social Responsibility) and Community   Engagement - Connecting you to nonprofits or philanthropic opportunities in your community that will allow you to extend your generosity and interact with customers. Includes list of philanthropic event ideas, charities to be involved with and ways to promote the CSR you’re already practicing.
  • Award Submissions/ Speaking Engagements - Gain recognition in categories like “the top ten best places to work,” “50 most innovative companies” and other “top” lists. Includes a list of the awards you qualify for and help with the application process and deadlines.
  • Flyer/ Ad Design - Creative and unique flyer/ poster/ad, invitation, or presentation for events. Provided if applicable.

Exclusions: price of media databases, printing and other survey/ event materials.