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	<title>Heavy Guerrilla &#187; Break-even</title>
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	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>How To Tell If An Ad Costs Too Much</title>
		<link>http://www.heavygu.com/how-to-tell-if-an-ad-costs-too-much/</link>
		<comments>http://www.heavygu.com/how-to-tell-if-an-ad-costs-too-much/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:37:20 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Break-even]]></category>

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		<description><![CDATA[People say it all the time: &#8220;This advertising costs too much!&#8221; They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a 60-second radio commercial on a popular Los [...]]]></description>
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