By: Monica Jonen Thubten Comerford first attended a Startup Weekend in September of 2009 when he was invited by the web developer for Startup Weekend Seattle, and now he is volunteering his time to lead the Startup Weekend in Olympia this weekend. As a Startup Weekend veteran, he knows that Startup Weekend is as real [...]
Get Your FREE Copy! “7 Steps to Small Business Marketing Success”
If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate – and how blissfully amazing it is when you discover a strategy that breaks the mold and rains cash from the sky. Developing successful direct-mail campaigns isn’t as difficult [...]
Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook | September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or “touches,” with a potential customer. Unlike a leaky faucet, drip marketing is [...]
Did you know that if you don’t have a clearly defined, written marketing plan… you are wasting money? For the most part your business runs very well. You attract clients and provide a product or service as promised. What you may not know is that your business as well as any company must have a [...]
[flagallery gid=all name="Gallery" w=550 h=600] Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message. [...]
By Rich Harshaw Everything you’ve ever learned about marketing and advertising is WRONG. Everything you’ve ever heard everything you’ve ever tried, everything you’ve ever done, it’s all WRONG. Hello, my name is Rich Harshaw; I’m the CEO of Y2Marketing, the nation’s leading marketing consulting and fulfillment agency. What I want to do in this series [...]
Marketing is an integrated communications-based process through which individuals and communities discover that the products and services of others may satisfy existing and newly identified needs and wants. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for [...]
Do your clients LOVE YOU? Love you enough to refer a friend or family? Referral marketing is a structured and systematic process that maximizes word of mouth potential. Referral marketing does this by encouraging
