Tag Archives: Marketing and Advertising

Advertising, PR, and Referrals are Tactics… Not a Strategy

Advertising, PR, and Referrals are Tactics… Not a Strategy

That is not to say that you couldn’t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close.  I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing?  […]