Heavy Guerrilla

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[flagallery gid=all name="Gallery" w=550 h=600] Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message. [...]

I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]

When creating a formal, written marketing plan, your marketing strategy will become the meat & potatoes from which you will generate new business without wasting precious capital.  Marketing strategy is the process that allows your organization to use its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. While [...]

Ask yourself these questions…
Do I have a “Written” marketing plan with associated Strategy?
Do I know what my “Ideal Prospect” looks like.
If you are not sure what the answer is to any one of the questions

That is not to say that you couldn’t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close.  I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing?  [...]