If direct mail is at the core of your marketing strategy, you know how important it is to continually tweak your campaigns to optimize response rate – and how blissfully amazing it is when you discover a strategy that breaks the mold and rains cash from the sky. Developing successful direct-mail campaigns isn’t as difficult [...]
Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook | September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or “touches,” with a potential customer. Unlike a leaky faucet, drip marketing is [...]
When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising. In an ideal world, you would use both strategically to maximize your site’s profile. However, budgetary constraints often make this [...]
[flagallery gid=all name="Gallery" w=550 h=600] Heavy Guerrilla Visual Communications Portfolio. While any well thought out business venture always starts with a business and marketing plan, they eventually delve in to marketing strategies that morph in to marketing tactics. Part of any great marketing plan includes visual communications to communicate the company or products marketing message. [...]
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I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. The very best way to get a new customer is to simply ask a happy customer for a referral. And do [...]
Image by natekoechley via Flickr Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion [...]
By Rich Harshaw Everything you’ve ever learned about marketing and advertising is WRONG. Everything you’ve ever heard everything you’ve ever tried, everything you’ve ever done, it’s all WRONG. Hello, my name is Rich Harshaw; I’m the CEO of Y2Marketing, the nation’s leading marketing consulting and fulfillment agency. What I want to do in this series [...]
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a [...]
