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	<title>Heavy Guerrilla &#187; Mass media</title>
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	<description>Revolutionary Marketing Strategies to Grow Your Business.</description>
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		<title>Advertising, PR, and Referrals are Tactics Not a Strategy</title>
		<link>http://www.heavygu.com/advertising-is-a-tactic-not-a-strategy/</link>
		<comments>http://www.heavygu.com/advertising-is-a-tactic-not-a-strategy/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 04:26:59 +0000</pubDate>
		<dc:creator>Jerry Suhrstedt</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Jerry Suhrstedt]]></category>
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		<description><![CDATA[That is not to say that you couldn&#8217;t use Advertising as part of your marketing strategy. Let’s talk about what marketing is “supposed” to do and why most marketing doesn’t come close.  I’ll explain to you exactly why everything you know about marketing and advertising is mistaken. What’s the difference between strategic and tactical marketing?  [...]]]></description>
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