Heavy Guerrilla

Do it right and you can convert more leads. Do it wrong and your customer gets the water torture. By Rick Cook | September 23, 2008 Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or “touches,” with a potential customer. Unlike a leaky faucet, drip marketing is [...]

What’s Drip Marketing?

Marketing is an integrated communications-based process through which individuals and communities discover that the products and services of others may satisfy existing and newly identified needs and wants. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for [...]