What is Public Relations and how does it fit in with Inbound Marketing? Public relations (PR) helps your business stand ...
The Internet is a vast space with so much information. This profusion of information makes it a very competitive arena when it comes to creating a website with the type of content that can make it stand out from the crowd. Every day, the Internet gets more crowded with the addition of more blogs and websites. The only thing that can make your website relevant is quality content. In this context, content refers to a wide range of media, including text, videos and pictures. Creating quality content has several advantages: it drives traffic to your website, it establishes your credibility as an authority on your chosen subject matter, it helps you achieve high ranking with Google, and it helps you maximize your profits if your website is business oriented.
Getting More Web Traffic
The primary reason for the establishment of a website or blog is for a lot of people to visit. Creating a website that no one visits is like an artist creating a painting that no one gets to see because it is hidden away in an obscure location. The more traffic you get, the wider your audience and the greater the possibility of converting some of the visitors to customers or fans, depending on the type of website you have. Where you have high quality content, your visitors will stick around much longer to view more pages, and will most likely return to get some more information from the website. Bear in mind that the attention span of the typical Internet user is usually very short, you need to have something interesting, unique, authoritative, or informative enough to grab their attention when they visit your website. First impression matters, and if visitors don’t have a good impression of your website on their first visit, they will most likely not return. Also, poor content can damage your reputation, causing web users to write your website off entirely.
Increase Your Google Rankings
Quality content that is well researched will include pertinent keywords that will help your website content to be easily found on the Internet by Web users in search results. Also, the more pages you have on your websites creates an avenue for the search engines, such as Google, to index your site, leading to greater traffic generation. When you have quality content, other sites will link to the articles or other content on your site, creating inbound links to your website. These inbound links are important in website rankings because they serve as a sort of unofficial accreditation of the originating website, increasing the popularity of the website. Google search engine gives a lot of credibility to natural backlinks, because it serves as a sign that the website has quality content.
Boost Your Profit
For the owners of business or profit oriented websites, the higher your credibility, the more traffic you will get, giving you the opportunity to convert your visitors to customers. Actually, a company with poor or low quality content website can damage its standing among consumers through the negative perception web users will have as a consequence.
All in all, good quality content is vital to website success.